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Ultimate Conditioning Mascara

Ultimate Conditioning Mascara

For longer, thicker and natural lashes. With a full volume conditioning formulation containing wild berry wax to keep lashes soft and pliable. The 'curvy spheres' shaped brush creates length, definition and lash separation, as well as increased coverage. Free from parabens, PEGs, fragrances and other unnecessary chemicals. Made with natural and organic ingredients. Comes in recyclable packaging. BUAV and Vegan Society approved. FCOD 1996. Made by Beauty Without Cruelty.

Ref: U216

Price: £12.99
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The previous silver-packaged mascara was launched in 2003 and, in spite of cost increases, the price remained unchanged for eight years. Price continuity is very important to our loyal customers, but BWC additionally felt it would be unwise to increase prices, in spite of cost pressures, when there was a clear requirement to update the range with a paraben-free formulation, which was still vegan. This took four years to develop and the new waterproof line is the only mascara of its kind currently available internationally. In developing the formulation, BWC specified longevity, which is achieved by shade density, the quasi-carbon base of which can give the impression of dryness, but this is not the case - it merely needs brush agitation (wet formulations evaporate and do not deliver value). In setting pricing BWC applied the same formula used with the silver range in 2003, i.e. avoidance of any premium pricing whilst matching, if not exceeding, the quality of premium brands, yet totally meeting the ethical criteria we all support.


Aqua (Water), Oryza Sativa Cera (Rice Wax), VP/Vacopolymer, Polyglyceryl-5 Laurate, Glycerin, Magnesium Aluminium Silicate, Acacia Senegal Gum (Acacia Wax), Rhus Verniciflua Peel Cera (Organic Japanese Fruit Wax), Polyglyceryl-3 Stearate, Cera Carnauba (Carnauba Wax), Hydrogenated Lecithin, Phenoxyethanol, Caprylyl Glycol, Bambusa Arundinacea Stem Powder (Bamboo Stem), Oryza Sativa Bran Oil (Rice Bran Oil), Tocopherol (Vitamin E), Biotin [+/- CI:77499, CI:77007 (Iron Oxides)].


We regret, that for reasons of hygiene, cosmetics, perfumes and toiletries cannot be returned or exchanged.
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