Longer-lasting performance, creating natural looking lashes with greater volume. With special ergonomic 'curvy contour' shaped brush, that creates length and definition. Free from parabens, PEGs, fragrances and other unnecessary chemicals. Made with natural and organic ingredients. Comes in recyclable packaging. BUAV and Vegan Society approved. FCOD 1996. Made by Beauty Without Cruelty.
The previous silver-packaged mascara was launched in 2003 and, in spite of cost increases, the price remained unchanged for eight years. Price continuity is very important to our loyal customers, but BWC additionally felt it would be unwise to increase prices, in spite of cost pressures, when there was a clear requirement to update the range with a paraben-free formulation, which was still vegan. This took four years to develop and the new waterproof line is the only mascara of its kind currently available internationally. In developing the formulation, BWC specified longevity, which is achieved by shade density, the quasi-carbon base of which can give the impression of dryness, but this is not the case - it merely needs brush agitation (wet formulations evaporate and do not deliver value). In setting pricing BWC applied the same formula used with the silver range in 2003, i.e. avoidance of any premium pricing whilst matching, if not exceeding, the quality of premium brands, yet totally meeting the ethical criteria we all support.
Aqua (Water), Isododecane, C11-12 Isoparaffin, Oryza Sativa Bran Cera (Rice Wax), Cera Carnauba (Carnauba Wax), VP/Eicosene Copolymer, Polyglyceryl-4 Isostearate, Polyethylene, Disteardimonium Hectorite, Hydrogenated Castor Oil, Rhus Verniciflua Peel Cera (Wild Japanese Berry Wax), Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Alcohol Denat., Panthenyl Triacetate, Tocopherol (Vitamin E), Trimethylsiloxysilicate, Triethanolamine, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate (Vitamin C), CI: 77499.