Longer-lasting performance, creating natural looking lashes with greater volume. Has an extra dense fine brush, which maximises extension and thickness, and has vegan fibre added to the formulation. Free from parabens, PEGs, fragrances and other unnecessary chemicals. Made with natural and organic ingredients. Comes in recyclable packaging. BUAV and Vegan Society approved. FCOD 1996. Made by Beauty Without Cruelty.
The previous silver-packaged mascara was launched in 2003 and, in spite of cost increases, the price remained unchanged for eight years. Price continuity is very important to our loyal customers, but BWC additionally felt it would be unwise to increase prices, in spite of cost pressures, when there was a clear requirement to update the range with a paraben-free formulation, which was still vegan. This took four years to develop and the new waterproof line is the only mascara of its kind currently available internationally. In developing the formulation, BWC specified longevity, which is achieved by shade density, the quasi-carbon base of which can give the impression of dryness, but this is not the case - it merely needs brush agitation (wet formulations evaporate and do not deliver value). In setting pricing BWC applied the same formula used with the silver range in 2003, i.e. avoidance of any premium pricing whilst matching, if not exceeding, the quality of premium brands, yet totally meeting the ethical criteria we all support.
Aqua (Water), Oryza Sativa Cera (Rice Wax), VP/VA Copolymer, Butylene Glycol, Polyglyceryl-5 Laurate, Acacia Senegal Gum (Acacia Wax), Magnesium Aluminium Silicate, Cera Carnauba (Carnauba Wax), Rhus Verniciflua Peel Cera (Wild Japanese Berry Wax), Polyglyceryl-3 Stearate, Hydrogenated Lecithin, Phenoxyethanol, Glyceryl Caprylate, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Bambusa Arundinacea Stem Powder (Bamboo Stem), Benzyl Alcohol, Oryza Sativa Bran Oil (Rice Bran Oil), Tocopherol (Vitamin E), Biotin.
We regret, that for reasons of hygiene, cosmetics, perfumes and toiletries cannot be returned or exchanged.